A framework for marketing management
- Originaltitel
- Marketing management. Selections
- Författare
- Philip Kotler
- (Philip Kotler., "'A framework for marketing management' is a concise paperback adapted from Philip Kotler's number-one selling textbook, 'Marketing management', eleventh edition." - Preface, First published under title: Marketing management, Includes bibliographical references and index)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Prentice Hall | cop. 2003 | USA, Upper Saddle River, N.J | xx, 363 sidor. ill. 24 cm. |